From Samsung’s sleek security tech to Nikon’s camera gear, from Halo e-cigs to As Seen on TV legends like Ahh Bra and HD Vision sunglasses, I’ve designed for products that live and die by impulse. Each one had seconds to earn trust and tell a story, and I made sure they did.

And then there’s Goodyear. With a century of equity built on performance and dependability, Goodyear’s packaging demanded more than polish. It needed confidence. The kind that mirrors its brand voice: strong, smart, and road-tested. I explored structures, finishes, and color systems that made every box feel engineered, not just printed. The result? Packaging that looked as tough as it performed, while reminding consumers that Goodyear doesn’t just sell tires. It sells trust, precision, and the freedom to move.